In 2008, WAH Nails founder Sharmadean Reid had an inkling that the nail art she and her friends had been wearing for years was about to hit the mainstream. Then, when a nail salon refused to do the ‘Dior Double French’ she decided to open her own salon where you could have “Whatever you wanted on your fingertips” .
WAH started ‘life’ as a fanzine Sharmadean created with her friends about girls in hip-hop who “loved their Nike sneakers as much as their Prada wedges”. It became a cult East London nailart destination.
Now, WAH Nails is in Top Shop’s flagship London store in Oxford Circus and Dublin’s Harvey Nichols.
You can buy this lip colour here
We say: We love your inner 60’s babe Sharmadean!
Check out Wah Nails
Read how Sharmadean started her business in 2009 here
Read Shardean’s interview on beauty & style on intothegloss