Sharmadean Reid’s S/S15 Fashion Edit

Sharmadean Reid for

Sharmadean Reid

In 2008, WAH Nails founder Sharmadean Reid had an inkling that the nail art she and her friends had been wearing for years was about to hit the mainstream and how right was she.

A true ‘watch this space’ kinda gal, Sharmadean’s unique vision and entrepreneurial spirit make her the perfect lady to do our S/S 15 fashion edit.





London: Ashley Williams


Ashley Williams

Ashley Williams is a friend of mine and we’ve done her show nails from the beginning. I love her references and we share a love of 1990s lady-like faux Sloane vibe.

I’ve really been obsessed with 1990s Asia lately so I was happy when I saw this collection.

I’m totally digging the long sleeved T-shirts under dresses and Chinese dress shapes.

She got permission to use the official Coca Cola logo in Chinese on some prints which is so awesome.

The styling on this show was great and her signature pink and red look with skate influenced outfits was right up my street.

I think with the right guidance, Ashley could be a huge star! She totally sums up London cool right now, her work is really exciting and on the money!



Sharmadean nailing it








Paris: Louis Vuitton

I’m a massive fan of the 1970s. I think it was the first period where black people where accepted in pop culture and fashion. Black women were presented to be just as cool and fashionable as white women and the clothes are just so sexy and flattering to the female form. What an exciting time for race rights and female rights! The Louis Vuitton collection was one of my faves. 1970s was a pretty big trend but as I don’t really subscribe to Hedi Slimane/Saint Laurent super-emaciated, up all night, groupie-looking girls, the LV show was the 70s through a future lens. I love velvet and those blue velvet flares were exceptional. Knee-high boots, A-line skirts and a sexy autumnal colour palette. I’m totally into this collection. He went through all kinds of looks from the era – baby doll dresses, mini skirts, flares… I loved the selection of styles and colour. I’m really excited about Louis Vuitton again!

Louis Vuitton

Louis Vuitton


New York: New Yor New York New York New York New York

New New York: New New New York: Alexander Wang

I think that because I’m the same age as him and probably grew up watching the same TV shows, listening to the same music, I get what he’s about. In fact every single season I get what’s he’s about. I absolutely love the sneaker references in the collection and I’m a massive fan of his ability to do a sexy but totally cool ‘dress for going raving to’. The orange and neon yellow dresses jumped out at me straight away! They’re totally perfect!! I love the knitted elements and turning a folksy craft into a techy one. I know he’s a Nike fan and their big Olympic innovation of Flyknit is definitely coming across here. I really feel that Wang has a vibe, and the progression and growth of his label has come quite naturally and organically. I know I’m going to get some block neutrals with splashes of colour. I know I’m going to get sexy city girl garms that will take me anywhere, and I know I’m gonna get super tech fabrics that stand the test of time. We have this phrase at WAH – downtown girls worldwide, and this collection is it.

Alexander Wang

Alexander Wang



Milan: Marni

Milan: Marni

I have been looking for an excuse to love Marni for years. I think it’s a totally under valued brand among young people and I love love love its unique style. I feel like older arty

Milan: Marni

I have been looking for an excuse to love Marni for years. I think it’s a totally under valued brand among young people and I love love love its unique style. I feel like older arty women wear it and not since those Marni ponyskin clogs of 1999 have I wanted a collection so much as their SS15 show. Going back to my Asia vibes, I’ve been taking an old kimono belt and belting everything in my wardrobe and this collection completely sums up my mood right now.

I love tunics over trousers. I love flat sandals I love frayed edges, ARGHHH I want everything now!!!!

The show begins uncharacteristically simply with restrained colours and shapes. But then comes the Marni we love and the giant prints on belted coats and suits that just blow my mind. I’ll definitely be investing in Marni next season and while I’m waiting for it to come into store I’m going to go to a karate supplier and buy a judo belt.

Marni _edited-1



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