Pum Pum Socks

Posted by Kay

Savannah (left) and Gemma

Savannah (left) and Gemma

Jamaican-British stylist Savannah Baker originally designed her own socks for herself and friends. She was on a job in Japan and during her free time in Harajuku, she began searching for statement socks for her styling gear. She noticed they were all very ‘Lolita ‘and childish, not quite the fashion accessory she was hunting for.

Inspired by her life in Jamaica and time in Japan, Savannah got some simple socks, the perfect lace and begin making what would later become Pum Pum Socks, a simple accessory to pull a look together. She then used them on shoots that she styled for clients such as Lana Del Ray and Rita Ora.

When in Jamaica wearing the frilly socks people would call out to her ‘Oi Pum Pum Socks’. The name stuck and it later became the brand name.

Savannah and Gemma, both of island origins were childhood friends and reconnected on a shoot in London 2013 to bring Pum Pum Socks to the world.

They both feel the Jamaican dance hall scene is very male orientated and wanted to take the word back for the females.

Rihanna loving Pum Pum on Instagram

Rihanna wearing Lioness PumPum socks thandiekay.com

Rihanna wearing ‘Lioness’ Pum Pum Socks

Lioness Pum Pum Socks

      

Zawadii, Thandie, Kay, Femi and Tadiwa in Pum Pum Socks

Zawadi, Thandie, Kay, Femi and Tadiwa in Pum Pum Socks

Zawadii, Thandie, Kay, Femi and Tadiwa in Pum Pum Socks

PUMPUMDYEM 800

 

PumPum Socks Dem

 

 

 

Group photo by Jackie Dixon

Big Up Savannah and Gemma

See the world of Pum Pum here!

 Savannah Baker recently partnered with Adidas on several new takes of the brand’s signature slides.

 

Adidas and Pum Pum

Savannah Baker recently partnered with Adidas on several new takes of the brand’s signature slides.

 

Savannah Baker recently partnered with Adidas on several new takes of the brand’s signature slides.

pum pum socks for adidas

Pum Pum for Adidas

Pum Pum for Adidas

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