When it comes to describing something that matches your skin tone, the word ‘Nude’ has often been used. But who’s Nude? Your Nude, my Nude or her Nude? Bizarrely, until now many brands have assumed that we are all one colour-beige.
Christian Louboutin’s Nude flats
At Last, My Nude has come along
Christian Louboutin launched The Nudes collection giving women the choice of five different ‘nude’ shades for five of its classic shoes.
Jourdan Dunn wears an Essential T-Shirt Bra by Nubian Skin
Then there’s Nubian Skin lingerie, which launched a couple of years ago because the founder, Ade Hassan, was frustrated at the lack of lingerie shades that suited her skin tone, and only ever being offered white or black. Now available at ASOS, the lingerie is smartly named after popular foundation names from MAC and Bobbi Brown and are the lingerie of choice for Beyonce’s Formation tour.
Finally. Someone thought about you.
It’s not just an issue in fashion either. Think of your sticky band-aid plaster and notice the limited shades there too. Urban Armour offer light and dark band-aids and because not everyone is a soft shade of pink or yellow.
Like foundation, natural tights should also come in many shades. Sheer Chemistry is on a mission to do something about that. This London-based hosiery company founded by Tahlia Gray in 2013, wants to offer a more diverse collection of shades of this fashion staple.
“Tights should come in all shades of brown. We are driven by a mission to create a more diverse perception of beauty. By offering a range of tights in five luscious shades that are made to blend in so you can stand out!, we empower women to feel confident and gorgeous in their own skin,” says Tahlia.
With a background in talent development and recruitment, working in London, New York and Brazil, Tahlia says it was during one cold winter in New York that the seeds for the company were born. Frustrated with the choice of wearing only black or beige tights, she went to search for sheer brown tights and couldn’t find any.
Is My Beauty Valid?
This made her ask the question – “is my beauty valid?”. To do something about it, she decided to create an empowering brand focused on validating and celebrating the diversity and beauty of women of all shades of brown, who don’t often see themselves reflected in the mainstream products they buy.
Tahlia is now in the running to pitch Sheer Chemistry as a business idea to Richard Branson to win investment via Virgin Business Media #VOOM 2016 – the opportunity of a lifetime! To make this happen, they need to be in the top 80 on the leader board by 23 May.