Agnes Baddoo has a handle on style

Agnes Baddo and Kay

Agnes and Kay

For the last 20 years, multi-talented Agnes Baddoo has been a Los Angeles-based stylist working for Italian and US Vogue, Vanity Fair, commercials and film. She’s also the author of five travel guides, creator of numerology inspired sprays known as Everyw’air and designer of some highly covetetable leather totes. She lives between her hometown in NYC and at her home base in Los Angeles, where she designs her collections of leather goods.

I first noticed Agnes’ beautiful pieces on the Edible Gardens website – where Agnes and Lauri Kranz collaborated to create the perfect ‘everything’ shopper. Both Agnes and Lauri’s signature of using ethically produced, sustainable materials is a match made in heaven.

KayAgnes Baddoo

“Last year, when I visited Thandie in LA, I was invited to a lunch by my friend Kendall Conrad. It was there that I met the lovely Agnes Baddoo, “maker of things she needs, wants and likes”.  She was wearing the most simple, yet perfect little shouder bag that I totally had my eye on. 

Cut to last week, Thandie emailed me to say “met this great bag designer at the Echo Park Craft Fair, let’s post on her”. Clearly, Agnes was destined to be on ThandieKay! ”

What is your earliest beauty memory?

P-ShineGrowing up, Sunday evenings were for home spa pampering and prep for the week. It involved hair prep (my mother would wash/iron/set – mine was short as a child so often braided), face masks, long baths with oils, followed by lotions, cremes and this Japanese nail buffing system called P-Shine.


When you were a child what was your mother’s beauty routine?

My Mother was of an era where people (men/women/children) dressed for all situations: work clothes, school clothes, play clothes, clothes they wore on the weekend, clothes they changed into when they came home, night gowns/robes/pyjamas for sleeping etc). She was always immaculate, or at least thoughtful, in all those situations.

Meeting the day always began with the beauty routine. Everything smelled soft and nice. I have many sense memories of the products she used from drugstore to high-end department store as long as it worked and smelled nice – Cocoa Butter, Shea Butter, Yardley’s English Lavender Brilliantine, Nivea, Jergen’s, Pond’s, Jean Naté, Clinique, Elizabeth Arden or Chanel No. 5/No.19/No.22/Christelle, Diorissimo or Eau de Givenchy -these are a few staples I always remember, a whiff of which would take me back to being sink-height.

Beauty Prods

She took a bath, rarely a shower, then a soft smelling body lotion, face cream/moisturizer. Then on to make-up, light foundation, blush, mascara, eye shadow, lipstick – more polished for work, more natural for weekends but always something – eyes, cheeks, lipstick at minimum. Always. And nails too. She was fairer than I and preferred coral tones for lips and nails. Then before bed, the cold creme removal ritual, bath, lotion etc.

I feel most beautiful when…

I’m happy, well rested, have done some form of exercise – some combination thereof that starts from within. 433418_in_mlHaving said that, newly showered in a favorite outfit, a dab of a favorite fragrance and a pinch of makeup works too!

Is make-up a chore or delight?

Is neither a neither a chore or a delight – I don’t mind it. For me it’s quick and painless: eyeliner or mascara, light cheek, light lip unless for an occasion then I pick either eye or lip to feature with something bolder. Products I use in rotation: W3llPeople, Universalist Color Stick and Mascara, Jillian Dempsey, Rick Brown Kohl Liner, RMS mascara and lip shine, Rodin lip gloss, Earth Tu Face skin stick. I’ve been using this since they started the brand in 2010 and it is always on top, within easy reach, in any bag I carry. Such an essential, like breathing.

Agnes mup

Did your father refer to your mother’s beauty and how?

My father is a reserved man of few flowery words of affection, but I do remember him often referring to his “beautiful wife”.

What inspires your work. Tell us a bit about the journey to create your line

In my  work, I am inspired by nature, form and function. The inspiration for my line started with an old natural leather tote bag belonging to my mother that I’d been modifying over the years. I had changed the shape, moved the straps – different details, to suit my taste and how I intended to use it. When it became unrepairable and too frail for wear the tote became a catchall for files, bills, magazines, next to my desk.

The Crossbody Box Bag

The Crossbody Box Bag

One day while (procrastinating) doing my taxes I just looked at it and decided I needed that particular form and function in my life. So I set off to create a version of that tote which became Sac 1.

Working with local leather-crafters I made several samples, brought them to the Echo Park Craft Fair, where I sold out within the first 2 hours -and there my leather goods line was born. Prior to launching the bags, I was only making/selling an aromatherapy line of Everyw’air Sprays at the fair, now I do both.

Agnes Baddo Sac 1

Sac 1

Then I created a larger version, Sac 2, which is a more unisex, weekender sized tote. I launched a website and with some fortuitous features in Tomboy Style and to name a few, the leather goods business really took off.

Over the following months and years I’ve added different materials, fabrications and other styles as different needs and functions presented themselves. Now, in addition to the original Sac 1 and Sac 2 totes there is a small Cross body for hands-free bag experience, light-weight canvas carry-all market bags and key cases.

They are all simple in design, with form and function foremost in my mind when creating them. 

Agness Baddoo

What would you like to see more of in the beauty industry?

Our pores are like millions of tiny mouths; I would like to see less chemical, harmful additives in all beauty products we put on our body. I would like to see stores like CAP beauty, that only carry non-toxic head to toe beauty products, become the norm not the exception so all the non-toxic products that already exist and those to come can be more widely available at all price points.

When was the last time your mascara ran and why?

I am very sentimental and have maintained friendships from various stages in my life, even from my earliest play group memories. I recently got together for dinner with a small group a gals from high school, some of whom I hadn’t seen since we graduated. Although through the wonder of Facebook we have been in touch, walking into that restaurant and seeing them around the table I burst into tears of joy and nostalgia. I was wearing my new W3llPeople mascara -it did NOT run, but it was that sort of situation, recently.

If you could give one beauty ‘gift’, what would it be?

edible-gardens-candleLotions, creams and fragrance are fantastic because aromatherapy does affect the way we feel for the better. Edible Gardens x Le Feu de L’eau African Basil candle – it’s my favorite scented candle. I burn this candle sparingly (because it’s so precious to me I want to make it last) but regularly, leave the jar open so it can scent up the room when it’s not burning and travel with it so that grounding sweet basil aroma gets in my clothes and is with me at every new location. Wholesome, delicious nutritious food and drink shared among friends and family is a beauty gift, but the power of a kind word or compliment that makes someone beam from the inside out – that’s a true beauty gift!

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Agnes Baddoo






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