Tag Archives: beauty

Emeline Talks To Cheryl Jumbo of BBFA

Cheryl Jumbo

Cheryl Jumbo

by Emeline Nsingi Nkosi

A Cosmetic Scientist, Founder of Cherry Coco (a natural skincare company) and Black Beauty Communications ltd. Cheryl Jumbo, one of six children, was born in Glasgow to Nigerian parents. She recently announced the UK’s first ever beauty industry awards event for Black Beauty products aptly named the “Black Beauty and Fashion Awards”.

We spoke about her experience in the beauty industry, BBFA and what she plans on achieving …

“Black Beauty and Fashion Awards is a movement, I am set on advancing the industry.”

Who is Cheryl Jumbo?

Today I am someone who loves business and empowering people; I think it’s important to leave a legacy. I find much satisfaction in supporting individuals in pursuing their dreams; I believe you can accomplish anything you commit yourself to!

Cheryl Jumbo at event

Cheryl Jumbo at event

Tell us about your experience in the beauty industry?

My entry point to the beauty arena was most unexpected, around the age of 19, I had intended on purchasing a premium foundation from a company called fashion (there wasn’t much else available), whilst I was browsing I was approached by one of the beauty consultants. We started talking, she enquired about my skincare regime, my interests and asked me what I was doing for a living. I explained that I was studying to become a Sound Engineer. She scoffed lightly and said “no no no my darling, YOU belong in the world of beauty. I can see you now with your silver Hitachi case going to a business meeting”.

As a student of sound engineering, I was the only female in my class, which I didn’t mind much at all. I needed a part time job so I decided I’d explore a little, I sought employment with a cosmetics consultant agency to find out more about the world of beauty.

I had assumed it would be very superficial but being creative and technical I excelled. As I began to consult and sell cosmetic products to consumers, I yearned to understand why people were buying from me besides my selling technique. What was so good about these products? What made them so effective? Were they truly beneficial at all? I wanted to learn the science behind these amazing pots of promise.

What was your next step?

Fortunately, around that time The London College of Fashion, had recently introduced to the UK a new BSc (Hons) Cosmetic Science, I secured a place and eventually, proudly graduated whilst maintaining employment throughout my studies.

Cheryl Jumbo

Cheryl Jumbo

What was your professional experience?

Since then, I have gained a broad experience of the industry, working in various capacities from setting up a beauty business, working as an expat in Africa, providing skincare workshops, brand development, consulting, working in regulatory affairs at QVC UK, product design and formulation of skin care at E.C Dewitt and Manufacturing at Barry M Cosmetics.

In the UK, I have found myself working in places where I am the only black person in the entire organisation. This has presented some great advantages and in some cases disadvantages, I am keen to see more of us in this arena, our contribution is necessary in a multicultural society.

How did you come up with the concept of BBFA?

Sadly, BBFA was born from a feeling of social exclusion. Every single year, we have beauty industry awards that celebrate the great product offerings available from various brands across the UK and further afield. This is great until you realise that none of the products spot-lit with adulation cater to your needs. One particular year as my colleagues and I geared up to attend the latest installment of beauty awards, I pondered on this fact; I have contributed hugely to the UK economy via my hair and beauty needs and wants. I pondered on the fact that at age 19 my only choice of foundation was an expensive premium product, which as a student cost me a small fortune.

I decided that I would become the change that I wished to see. It was at that moment, 6 years ago, that I knew I would create the Black Beauty and Fashion Awards! It would be a celebration of diverse black beauty and culture. However, it would have been seen as too Afrocentric, and so I decided to wait until the right time, which is NOW!

BBFA

BBFA

What do you aim to achieve from BBFA?

Our event is divided into two halves, firstly, the public voting poll which lasts approximately 4 months from March 2017, followed by the corporate end which takes place later in November.

BBFA seeks to empower BMR* consumers’ voices to express their passion for the products they enjoy using or want to support, and exercise their unassailable right to inclusion. Black males are for the most part ignored in advertising of grooming products. Women of colour spend on average, six times more than their counterparts on hair and beauty products. It is about time to acknowledge this significant contribution to the economy.

Advancement is taking place within the industry concerning black beauty, hair and fashion and it must be acknowledged. There’s a great range of products available for BMR people, but a ‘disconnect’ exists between brands, retailers and consumers. Often people can’t find what they want, although it exists…somewhere.

BBFA seeks to promote, encourage and celebrate producers of high-quality BMR products and build bridges to prompt greater inclusion via mainstream channels. This is all towards bringing about the growth that our communities will also benefit from.

BBFA

BBFA

What is your mission statement?

My dream is to see Black Beauty and Fashion Award-winning products made available to the public in mainstream stores across the UK

My vision is to celebrate the diverse beauty and see greater representation in mainstream media. To acknowledge the brands that have over the years, diligently catered to our ever-changing beauty needs. To support entrepreneurialism. In a multicultural society, I would like to see more BMR individuals as manufacturers, retailers, wholesalers and being part of the supply chain of this industry. After all, we are the ones using the products! It would be great to have a hand in what’s being added to these products created to care for our unique beauty.

My mission is to advance the beauty industry, impacting it positively. To celebrate the diversity of black hair and skin and our beautiful culture. To make BBFA a global entity as we expand our Industry award to the Continent and the Caribbean.

All winning products and brands have the right to carry the BBFA winners’ seal created to be displayed on company websites, marketing literature, and products, visible to consumers at the point of sale.

 

BBFA

How will it facilitate direct engagement between brands and consumers?

BBFA is the people’s choice award! We are here to elevate to empower the voice of consumers, to alleviate social exclusion and to carve out a space for our beauty products in mainstream outlets. We hope to see Black Beauty and Fashion Award-winning products available online and in high street stores.

Black Beauty Communications’ BBFA has amongst its aims, to be the go-to marketing and quality assessment vehicle to help both lesser-known and readily recognisable businesses gain greater brand awareness within Black and Multiracial client groups. In so doing, a more mutually beneficial exchange emerges, wherein BMR people, with a predicted £100 million 2016 hair and beauty spend, shall notice better representation in mainstream channels. This leads to greater opportunities in employment. Brand loyalty, improved market segmentation and CSR fulfillment are just some of the elements available to participating businesses at the other end of the exchange.

BBFA

BBFA

Awards for BMR communities are often not mainstream, should they be?

Yes, indeed they should be. So many elements of our culture are used and adopted in the mainstream, from our hairstyles and fashion to music and dance. I believe our ingenuity, success, creativity and innovation need to be acknowledged mainstream also. It’s a known fact that we tend to be products of our environment, witnessing achievements mainstream provides aspiration for peers and following generations.

Would we benefit from having an award for BMR products in beauty awards such as InStyle beauty awards, Cosmopolitan beauty awards, Allure etc …

To some extent yes. I believe that these organisations have missed a trick when it comes to black beauty and fashion. For decades black and multiracial individuals have engaged these brands frequently only to feel a sense of exclusion and being overlooked. Perhaps their lack of offering comes from a lack of understanding of our hair and authentic beauty.

BBFA

BBFA

Lastly, tell us a little bit about the award ceremony, where will it take place and when?

The inaugural Black Beauty and Fashion Awards is a Red carpet affair. it will be a stupendous night of beauty and style on Friday 3rd November 2017. The venue of choice is the beautiful Porchester Hall; I adore its classic art deco design. Amongst others, in attendance will be manufacturers, retailers, entrepreneurs and industry professionals. The evening will include a fashion show, 3-course elegant dining experience, live entertainment, award ceremony, charity auction for Lupus and Alopecia UK and much more.

There will be various voting categories, such as Best shampoo, Best hair treatment, Best Foundation etc and we have a number of special awards including Beauty entrepreneur of the year, Fashion entrepreneur of the year, Best new business venture, Best new beauty tool/appliance as well as honour an amazing individual with a Lifetime Achievement award for their Contribution to the Beauty and Fashion industry.

How can the public vote?

Voting is easy. Simply visit www.bbfawards.com/voting-online. All voters are automatically entered into the BBFA cash prize draw and the opportunity to win some amazing goodies. Prize winners will be selected randomly and announced via our social media platforms later in the year.

[BMR* – Cherry’s own acronym , Black Multi-Racial]

 

BBFA

 

BBFA
Instagram: @blackbeautyandfashionawards
Twitter: @bbfawards
Facebook Page: Black Beauty and Fashion Awards
Website: www.bbfawards.com

Emeline
Instagram: @emelinenn
Twitter: @emelinenn
Facebook Page: Emeline Nsingi Nkosi
Website: www.emelinenn.com

 

 

Representation Matters.

by Rose Miyonga

Moonlight, Barry Jenkins, Trevante Rhodes, André Holland, Janelle Monáe, Naomie Harris and Mahershala Ali

Directed by Barry Jenkins, Moonlight has received wide critical acclaim with 6 nominations and 1 win (Best Motion Picture) in the golden globes alone. Starring Trevante Rhodes, André Holland, Janelle Monáe, Naomie Harris and Mahershala Ali, the film focuses on the struggle of an African-American man to accept one’s own identity.

The 2017 Golden Globes felt quite special to me.

It felt like the first time in a long while, if not ever, that there was some decent representation, that I could look at the list of people that the establishment had deemed “the best” in television and film, and see a more diverse range of people representing the many stories that touched us this year. 

Representation matters! And, I don’t just mean one token person who is not straight, white, male and able-bodied on a show written, produced and directed by a white male. What I mean is a plethora of people telling an array of stories in their diverse voices. What I mean is the use of the arts to expand collective consciousness and aid in dispelling the limited idea of normalcy.

I didn’t grow up thinking that my family was strange; my gorgeous multi-cultural, multi-racial family was my first understanding of the world. I only became aware that the wider world seemed to have more restrictive views of what constituted the most inclusive values in the world: beauty, love, family, struggle… 

At its best, television and film, like all the arts, can be a mirror into your soul, shining light on the deepest truths of human existence with love and compassion, inviting us to

52276387 The 74th Annual Golden Globe Awards held at The Beverly Hilton Hotel in Beverly Hills, California on 1/8/17. The 74th Annual Golden Globe Awards held at The Beverly Hilton Hotel in Beverly Hills, California on 1/8/17. Thandie Newton FameFlynet, Inc - Beverly Hills, CA, USA - +1 (310) 505-9876

Thandie received a nomination for her role as Maeve in the television series Westworld in the category of for Best Supporting Actress in a Series, Miniseries, or Motion Picture Made for Television.

contemplate who we are and where we find ourselves in the world. Television has always seemed especially amazing to me because you bring the stories and characters into your home, sometimes over a period of years or even decades.

It can engender intimacy and belonging, but at its worst, it can also encourage feelings of otherness and lacking, a feeling that people who look like you don’t belong in the collective narrative or don’t deserve a space to share their stories. I inhabited this realm for a long time, and only obtained self-love through hard-learning against the popularised lack of representation.

viola-davis-tracie-ellis-ross-c2a66caa-b0be-470a-aaef-5269d8d84261

Viola Davies (left) won the Golden Globe for Best Supporting Actress for the movie Fences. This was her first win after 4 previous Golden Globe nominations. Tracee Ellis Ross (right) won the Golden Globe for the Best Performance by an Actress in a Television Series for Black-ish.

Self-love is really hard when you feel like an island; when it feels as though every message society sends is so foreign to yourself. I grew up in a society that didn’t encourage my self-love, that subliminally, and sometimes explicitly, taught me that I was not enough and that I certainly would never be “the best”.

My society taught me loathsome self-depreciation.

Television used to encourage the most negative feelings for me. But it is gradually becoming a source of delight, a place to go to feel understood and valued.

Some day Viola or Tracee or Thandie will win an award or nominated and it will just be about them.

I hope that day is near, the day when it won’t be remarkable that someone who is colourful and unique and universal can be hailed as the best at what they do and that the next woman of colour to win a Golden Globe Best Performance by an Actress in a comedy or musical television series will not have to wait until 2052.

I hope that my children, whatever their colour, gender identity, or ability will be able to hold the television up to their faces like a mirror and proudly see themselves reflected and represented in the most beautiful and honest light.

For now, their wins are still also our wins. They are part of the long-awaited slow-dawning collective realisation that we, too, represent the world.

Women. Who. Wrap.

By Rose Miyonga

Lupita Nyong'OWith the prominence of smart, beautiful women of colour in the pubic eye wearing head wraps, it might seem like head wraps are having a renaissance. But i would argue that they never went away. Phenomenal women like Chimamanda Ngozi Adichie, Lupita Nyong’o and Zadie Smith deserve credit for wearing their head wraps with such style and grace, and their power is only enhanced by the fact that the history of the garment makes them part of a long tradition of women of African origin defying the conventions of Western beauty standards and standing tall and powerful at the intersection between tradition and avant-garde.

Head wraps are worn by women and men all over the world for various cultural, social and religious reasons, and the history of the head wrap in Africa is diverse.

The African American head wrap has a distinct story. At one time it was mandatory for slaves to cover their hair and, as photographer Juliana Kasumu discovered while working in her photo-series, Moussour to Tignon: The Evolution of the Head-Tie, head wraps were made compulsory for Black women, freed and enslaved in 1786 by Esteban Rodríguez Miró. The governor  of Louisiana and Florida decreed that black women, both freed and enslaved, had to wear a head wrap as a means of racial classification.

But like all policies intended to strip Black women of the natural power of their Afro hair throughout history have, it failed.

Kasumu notes: “They looked even more beautiful, and more appealing, and they used to decorate these head wraps with jewels, and plumes. They became more attractive if anything. It just backfired.”

For me, the head wrap is like a crown that gives height, power and presence. It connects me to a long legacy of Black women who refused to crush their beauty to make other people feel more comfortable. Sometimes it’s functional, like when I rub homemade leave-in conditioner into my hair and wrap it to let it soak in, but more often it’s because of how it makes me feel. It makes me stand tall, think hard and feel proud.

We asked some wonderful women who wrap (and one man, too), to reflect on what it means to them.

Bwalya Newton – Writer and Founder of Hackney Gazelles

jf-tadikay_11_0091

“Like all hairstyles for black women, headwraps mean a myriad of things to me. From protective style, to channelling Royal African Realness, emulating Erykah Badu, or even just feeling too lazy to do something with my hair, I find that it’s a look that gets to adapt and change with my mood and style. 

My Aunty Chipili was always in headwraps; different materials, different prints and always tied in new ways. I guess symbolically for me it was and still is her crown. A sense of pride exudes from black women who wear headwraps and they also emit a regal energy – I mean look at Nefertiti. 

Style inspo firstly comes from every single Igbo and Yoruba aunty heading off to a wedding or Sunday service in the most deluxe gele’s, their looks and fabrics are consistently immaculate. Also, I remember, as a kid my mum having a cassette of Miriam Makeba lying around and being enamoured by Miriam’s noble headwrap and dangly earrings on the cover art. Solange always has fun with it her looks and headwraps and Erykah Badu’s layering techniques are killer. I really love how Nina Simone’s wraps matched the fabrics of her designer suits and bespoke chic clothes. She’s a lasting symbol of opulence and unapologetic blackness. 

Last, but not least, Aunty Chipili, who like Nina, always wore whatever she wanted and paired it with an elegantly-tied headwrap.”

yyyyyyy

Vernon Francois – Hair Stylist Extraordinaire 

lupita-3-c474c45b-477c-42a1-8cd2-772aba5032dd“The creative process for styling any of Lupita’s looks is always a joint effort between myself, Lupita and her stylist.  Like me, Lupita is always filled with ideas.  Her hair is so versatile and we both get excited talking about our visions and possibilities for it.  There must be a balance though, of fabulous hair that works with the overall styling; complementing what she is wearing, not distracting from it. 

For the Queen of Katwe promotional tour, premieres and so on, Lupita knew that she wanted to wear a head wrap.  We started thinking about this about a year in advance and researched sources from all over the world.  Our main influence which helped to inform our vision of what we wanted to achieve, was African tribes. 

Her stylist and I spent quite a long time in various markets and fabric stores in Kenya, sourcing materials.  We took these to the design houses that Lupita was working with, who then either used the same fabric for fashioning her dress or used it to inspire their own choice of fabric. 

Lupita had to explain to her fashion houses that we wouldn’t know exactly how her head wraps would look, until the day.  On the day of styling any head wrap, I always think that the most important thing is to approach it with a flexible mindset and be prepared to go with the flow.  Because each piece of material will bend, shape and fold in its own way.  Create with the material. 

Styling a head wrap in a modern way, for me, boils down to these three things: creating height, a striking silhouette and choosing the best fabric to either match or complement your outfit.

lupita-nyongo-headwraps-7Femininity, elegance and confidence.  You can’t help but walk with your head held high when wearing a wrap.  And it’s been shown that if you walk tall with a positive posture, you feel more confident.  Which I think can only be a good thing.

Of course, I am also highly aware that head wraps can have cultural and religious meaning; which I am always very respectful of.  I keep this in mind when working with my clients, choosing colours appropriate to events that they are attending, for instance.

Head wraps are worn by people all over the world; in many ways and for lots of different reasons; functional, fashionable, cultural or religious.  Those of African origin tend to vary in style depending on where they are created.

The Nigerian head wrap is called a gele and has inspired some of my creations for Lupita.  Geles are usually quite big and bold with lots of height.  I wanted to make sure that I did this head wrap justice with a blend of keeping its integrity but making it more modern.  I was pleased that this was recognised and embraced by a lot of people who are familiar with geles; and received some very positive comments about it.”

Leyla Hussein – Psychotherapist and Gender Rights Activist

leylahussein800-764x1024Head wraps are a part of who I am, part of my identity as an African women. I’m African first- you see me that’s what you notice first.  Head wraps also represent my fierce lioness side. I feel extremely powerful when wearing my head wrap, as a child most women who I admired,  including my mother, wore heard wraps.

I don’t wear it for political reasons or solidarity with others, all my life I fought for being my true authentic self and wearing a heard wrap is me at my core, however the head wraps has being a symbol to exhibit my African roots when speaking at a global stage, a symbol of pride. 

I love bold colours, such as red ,  green and egg yolk, I would wear it with my western clothing, love pairing heard warps with my fitted suits, you will find my head wrap colour will match my statement accessory wether it’s a necklace, rig or hand bag. 

My biggest style inspiration has always being my mother, as a child I couldn’t wait to grow up so I can dress like her, she always had her own sense of style till today my mother designs a lot of my  dresses, we have similar taste, we like simple and unique looks, I guess the head wrap gives me that opportunity to experiment with colours and print.”

yyyyyyyy

yyyyyyyyy


Follow Rose Miyonga on Twitter and Instagram

Interview With Artist And Illustrator Andrea Pippins

by Rose Miyonga

Andrea Pippins is an artist, illustrator and designer from Washington, D. C., whose work seeks to inspire a generation of women. Her first book, I Love My Hair is a colouring book that invites people of all ages and colours to celebrate their hair for its unique beauty. Her second book, Becoming Me, is a glorious exploration of what it means to be a young woman of colour. It asks us to doodle, scribble and write our own investigation into ourselves.

I spoke to her about beauty, creative arts, and the importance of self-expression.

becomingme1_1000Tell us a little about your upbringing.

I spent my early years, from the age of six months to four years, in a sewing studio in the Georgetown neighbourhood of Washington, D.C. The studio was run by a French woman named Solange Cody and was occupied by a team of four women who spent their days constructing, hemming, and altering clothes. These ladies, except for one African American woman, were all immigrants—including my mother, who’s from Brazil. While my mother was sewing and fitting clothes, I would be drawing and colouring for hours. I believe that space planted the seeds for my own creativity; my love for textiles, patterns, and colour; and my desire to become an entrepreneur. But that all would come together much later. 

I didn’t really know about graphic design until I saw Halle Berry playing the role of Angela in the film Boomerang. Angela was an art director and artist, and it was my first time seeing a woman of colour doing that kind of work. Even though it was fiction, it blew me away. But it wasn’t until I started applying for college that I really learnt about careers in graphic design, or what was then called commercial art or graphic art. I applied to Tyler School of Art at Temple University, and though it took several tries because of a lacklustre portfolio, I was finally accepted into the design program. 

After working as a graphic designer at companies like Hallmark Cards and TV Land/Nick@Nite, I returned to Tyler and graduated with an MFA in Graphic and Interactive Design, so I could teach design at a college level. Eventually, I decided to take a leap of faith and pursue a path as a full-time freelance designer and illustrator. Currently, my work is transitioning from graphic design to a focus on art and illustration. I’ve always solved design problems with illustration, not realising that that is where my skills and talent flourish.

aliciakeys-cargo_731Who influenced your perception of beauty growing up?

Aside from my mother, I would say the media heavily influence my perception of beauty. My mother had a subscription to Essence magazine, and I remember absorbing those pages filled with beautiful women. But I always saw it as a publication for adults. Where was the magazine featuring little girls who looked like me or had hair like me?

As a teen I loved Seventeen magazine, but honestly, at the time those pages didn’t show anyone who reflected me. So it was difficult to find style, hair, and makeup advice.

As a kid and teen I watched a lot of TV, and thank goodness it was during a time that black TV and film was doing so well. From TV shows like Living Single and A Different World to movies like Love Jones and Boomerang, I did have a lot of positive references that influenced my ideas of beauty. There could have been more, but having those showed me more of a range than what I see today.

Your first book ‘I Love My Hair’ was a great critical success. Where did the inspiration come from?

I Love My Hair happened when I met an art director at Random House and sent her some ideas for a colouring book last spring, none of which had anything to do with hair. After looking at my artwork, she responded asking if I’d be interested in doing a colouring book about hair, and I said, “OMG, of course.” I didn’t have a specific plan of what to include, I just knew that I wanted it to be fun and that I wanted to show a wide range of hairstyles and ideas of hair. There were 84 pages to fill, so it was a creative challenge to figure out what would be interesting and what would work in terms of filling it with colour. Because “hair” is so specific, and because I didn’t want it to be just about hairstyles, I had to be creative in my interpretations. So I explored abstract representations, lettering, and accessories and tools related to hair.

afroblue-thandiekayDo you think there is a gap in the market for more books celebrating women of colour?

I don’t know the numbers, so I can’t speak about the gap in the market for books celebrating women of colour, but I can speak about what stories are being celebrated and highlighted. I do think there is a gap in the kinds of stories that are told about women of colour, and a huge gap in what gets recognition, awarded, written about, etc. I assume that fewer of us get opportunities to write books, but also wonder if it’s really that fewer of us get recognized. Or a combination of both. Either way, it is frustrating.

Your new book, Becoming Me, deals with self-discovery and self-acceptance so beautifully. Tell us a little about your own journey of self-love.

Because of my family and community, I’ve always had a pretty strong sense of self. But in certain areas of my life, I can be a perfectionist, and at times this results in high expectations and me being hard on myself. In the last few years, I’ve learned to surrender, be easy, and give myself a break. This also means not working so much and allowing myself to just be.

If you could give the twelve-year-old Andrea one piece of advice, what would you say?

I would tell twelve-year-old Andrea to always be herself. That who she is enough, and that life is too short, so to not take things too seriously.

What role do you see the visual and creative arts having in dealing with some of the issues of our age?

I am a strong believer that image is power. Whether it’s in propaganda, a story being told, or an advertisement, an image really drives the message. The people behind media understand this and use images to tell how us how to see the world. And until we get people of colour behind the wheel as directors, producers, cinematographers, artists, and designers, we won’t be able to control how we are portrayed or the stories that are being told about us. In this way, we can give all people access to visual expression, which is important. The beauty, though, is that we live in a time when the tools to create images and tell stories are readily available. And people are taking advantage of it. We can already see how the media is shifting because of that access.

But on a micro level, being able to understand what you see is just as important as being able to read. So regardless of your level of interest in art and design, you need to be able to interpret the millions of messages being thrown at you everyday. You need to be able to decipher and question the intent behind an image. And with the arts being eliminated from our school programs, people aren’t developing that skill.

Having access to the visual arts is about self-expression AND developing a form of literacy.

becomingme2_1000Who are some of your favourite artists? Who inspires you?

My favourite artists are also people who inspire me, such as Emory Douglas, Kerry James Marshall, Sister Corita Kent, Frida Kahlo, Malick Sidibe, and Nina Chanel Abney, among many others.


Follow Andrea on Instagram

Follow Rose on Twitter and Instagram

Featured image by Danielle Finney, all other images courtesy of Andrea Pippins

Chimamanda Ngozi Adichie ‘The New Face of Beauty: You’

By Oyin Akande

We are celebrating and you should be too. On Friday 21st, celebrated Nigerian writer and feminist Chimamanda Ngozi Adichie was announced as the commercial face of the new Boots No.7 campaign.

1440

Chimamanda Ngozie Adichie. Photo by Akintunde Akinleye

Chimamanda, who already has several critically acclaimed novels under her belt, TED talks viewed by millions and millions and a phenomenal cult following that includes Beyoncé, Zadie Smith, Dior and something like the entire population of Sweden, has just taken on the redefinition of the beauty industry.

What is really great is what this means for you. As the face of a huge beauty campaign, Chimamanda makes accessible the rosy and impossible fantasy of the beauty industry:

“I think much of beauty advertising relies on a false premise – that women need to be treated in an infantile way, given a ‘fantasy’ to aspire to… Real women are already inspired by other real women, so perhaps beauty advertising needs to get on board”, Chimamanda told Vogue in the November 2016 issue which is downloadable here. She challenges the ill-conceived unattainability of women represented in beauty campaigns, which leave the majority of women unrepresented and unable to relate. She has quite literally opened up the possibility that you- someone real- could be the next face of beauty.

What we really love though is that she has opened up a very public dialogue with feminism and make-up, two things long believed to be at odds. Where make-up has wrongly been understood to be a tool to hide yourself, Chimamanda is reclaiming it as a tool of precise autonomy over who you are and who you present to the world. Days before the campaign was announced, Chimamanda released an amazing feminist manifesto ‘Dear Ijeawele’, which you can view via her Facebook page. The campaign merges the voice of contemporary feminism with the face of a real woman and we love it.

Watch the No.7 Campaign Video:

 

We invited Chimamanda to our first ever blogpost- within the context of beauty and makeup- back in 2013 when we asked her to do the ThandieKay Q+A. We would never have imagined then that any make-up brand would use a grown-up woman of substance as a make-up ambassador let alone one of colour, and for such a mainstream, British brand. It gives us great pleasure to realise that little girls going into Boots will now see a magnificent role model, whose beauty is secondary to her wisdom, fearlessness and intelligence.

What is your earliest make-up memory?

Six years old, at my mother’s wonderfully cluttered dressing table in Nsukka, trying on her very sticky lip gloss.

I feel most beautiful when…

I am in a good mood; I am fit and exercising regularly; I am wearing stable high heels; I have managed to do a flawless ‘cat-eye.’

When you were a child, what was your Mother’s beauty routine?

She moisturized her entire body very diligently. Ashy skin was unacceptable. I remember watching her after her bath, how she would reach across her shoulder, hand coated in cream, to get as much of her back as she could. She liked perfumes. There were heady scents in her bedroom. I remember the green POISON, the fawn CHLOE. She wore perfume to sleep. There was nail polish, powder compacts, eye pencils. She always wore tasteful makeup. My mother is one of the most beautiful people I know, and I thought so even as a child.

Is make-up a chore or a delight?

Chimamanda Ngozi Adichie and Thandie Newton at the Toronto Premiere of 'Half of a Yellow Sun' (2013)

Chimamanda Ngozi Adichie and Thandie Newton at the Toronto Premiere of ‘Half of a Yellow Sun’ (2013)

It’s become an absolute delight. I was once interested only in the most minimal makeup – colorless mascara, that sort of thing – but became more interested in make-up when I started using it to try and look a little older. I was so tired of being told I looked like a child. Now, I like to try new things, and I like the temporary transformation that make-up can bring.

Did your father refer to your Mother’s beauty, and how?

Yes. “Nekene nne unu,” he would say – “look at your mother!’ – when my mother was all dressed for church on Sunday mornings, sequinned george wrapper on her waist, a sparkly blouse, a beautifully-structured gele on her head. She knew he thought she was beautiful, you could tell.

What’s been your worst beauty mishap?

I once decided I wanted a funky afro. So I colored my hair in my bathroom, with three different color kits because the first two didn’t quite show. The result was orange hair. But what brought despair was how dry and brittle my hair became.

If you could give one beauty gift what would it be?

A good facial moisturiser.

Where’s the craziest place you’ve done your make-up?

In a narrow train toilet, although that was less crazy and more uncomfortable.

What would you like to see more of in the beauty industry?

A greater range of colors (and undertones) in foundations and tinted moisturisers. A greater awareness that dark-skinned women have enormous buying power and are as much interested in beauty as anyone else.

When was the last time your mascara ran, and why?

Some years ago in my hometown. It was very hot, I’d been outside for a while, and suddenly felt a gooey heaviness around my eyes.

boots-no-7_edited-1


Buy Boots’ No.7 products here.

Follow Oyin on Twitter and Instagram

Follow Us

Subscribe to ThandieKay.com!

Email *

What we're tweeting

"RT @ChrisEvans: Stay strong, Keaton. Don’t let them make you turn cold. I promise it gets better. While those punks at your school are deci…"
"RT @ava: In the future, we will celebrate the opening of a museum dedicated to the new heroes who fought against your dismantling of what t…"
"“... while having an afro might contribute to self-love and empowerment, it really doesn’t guarantee it.” https://t.co/2p4gf2wipH"
"“There should be no moral judgement behind the hair you wear. Everyone has their reasons and..."

Latest Posts