by Emeline Nsingi Nkosi
A Cosmetic Scientist, Founder of Cherry Coco (a natural skincare company) and Black Beauty Communications ltd. Cheryl Jumbo, one of six children, was born in Glasgow to Nigerian parents. She recently announced the UK’s first ever beauty industry awards event for Black Beauty products aptly named the “Black Beauty and Fashion Awards”.
We spoke about her experience in the beauty industry, BBFA and what she plans on achieving …
“Black Beauty and Fashion Awards is a movement, I am set on advancing the industry.”
Today I am someone who loves business and empowering people; I think it’s important to leave a legacy. I find much satisfaction in supporting individuals in pursuing their dreams; I believe you can accomplish anything you commit yourself to!
My entry point to the beauty arena was most unexpected, around the age of 19, I had intended on purchasing a premium foundation from a company called fashion (there wasn’t much else available), whilst I was browsing I was approached by one of the beauty consultants. We started talking, she enquired about my skincare regime, my interests and asked me what I was doing for a living. I explained that I was studying to become a Sound Engineer. She scoffed lightly and said “no no no my darling, YOU belong in the world of beauty. I can see you now with your silver Hitachi case going to a business meeting”.
As a student of sound engineering, I was the only female in my class, which I didn’t mind much at all. I needed a part time job so I decided I’d explore a little, I sought employment with a cosmetics consultant agency to find out more about the world of beauty.
I had assumed it would be very superficial but being creative and technical I excelled. As I began to consult and sell cosmetic products to consumers, I yearned to understand why people were buying from me besides my selling technique. What was so good about these products? What made them so effective? Were they truly beneficial at all? I wanted to learn the science behind these amazing pots of promise.
Fortunately, around that time The London College of Fashion, had recently introduced to the UK a new BSc (Hons) Cosmetic Science, I secured a place and eventually, proudly graduated whilst maintaining employment throughout my studies.
Since then, I have gained a broad experience of the industry, working in various capacities from setting up a beauty business, working as an expat in Africa, providing skincare workshops, brand development, consulting, working in regulatory affairs at QVC UK, product design and formulation of skin care at E.C Dewitt and Manufacturing at Barry M Cosmetics.
In the UK, I have found myself working in places where I am the only black person in the entire organisation. This has presented some great advantages and in some cases disadvantages, I am keen to see more of us in this arena, our contribution is necessary in a multicultural society.
Sadly, BBFA was born from a feeling of social exclusion. Every single year, we have beauty industry awards that celebrate the great product offerings available from various brands across the UK and further afield. This is great until you realise that none of the products spot-lit with adulation cater to your needs. One particular year as my colleagues and I geared up to attend the latest installment of beauty awards, I pondered on this fact; I have contributed hugely to the UK economy via my hair and beauty needs and wants. I pondered on the fact that at age 19 my only choice of foundation was an expensive premium product, which as a student cost me a small fortune.
I decided that I would become the change that I wished to see. It was at that moment, 6 years ago, that I knew I would create the Black Beauty and Fashion Awards! It would be a celebration of diverse black beauty and culture. However, it would have been seen as too Afrocentric, and so I decided to wait until the right time, which is NOW!
Our event is divided into two halves, firstly, the public voting poll which lasts approximately 4 months from March 2017, followed by the corporate end which takes place later in November.
BBFA seeks to empower BMR* consumers’ voices to express their passion for the products they enjoy using or want to support, and exercise their unassailable right to inclusion. Black males are for the most part ignored in advertising of grooming products. Women of colour spend on average, six times more than their counterparts on hair and beauty products. It is about time to acknowledge this significant contribution to the economy.
Advancement is taking place within the industry concerning black beauty, hair and fashion and it must be acknowledged. There’s a great range of products available for BMR people, but a ‘disconnect’ exists between brands, retailers and consumers. Often people can’t find what they want, although it exists…somewhere.
BBFA seeks to promote, encourage and celebrate producers of high-quality BMR products and build bridges to prompt greater inclusion via mainstream channels. This is all towards bringing about the growth that our communities will also benefit from.
My dream is to see Black Beauty and Fashion Award-winning products made available to the public in mainstream stores across the UK
My vision is to celebrate the diverse beauty and see greater representation in mainstream media. To acknowledge the brands that have over the years, diligently catered to our ever-changing beauty needs. To support entrepreneurialism. In a multicultural society, I would like to see more BMR individuals as manufacturers, retailers, wholesalers and being part of the supply chain of this industry. After all, we are the ones using the products! It would be great to have a hand in what’s being added to these products created to care for our unique beauty.
My mission is to advance the beauty industry, impacting it positively. To celebrate the diversity of black hair and skin and our beautiful culture. To make BBFA a global entity as we expand our Industry award to the Continent and the Caribbean.
All winning products and brands have the right to carry the BBFA winners’ seal created to be displayed on company websites, marketing literature, and products, visible to consumers at the point of sale.
BBFA is the people’s choice award! We are here to elevate to empower the voice of consumers, to alleviate social exclusion and to carve out a space for our beauty products in mainstream outlets. We hope to see Black Beauty and Fashion Award-winning products available online and in high street stores.
Black Beauty Communications’ BBFA has amongst its aims, to be the go-to marketing and quality assessment vehicle to help both lesser-known and readily recognisable businesses gain greater brand awareness within Black and Multiracial client groups. In so doing, a more mutually beneficial exchange emerges, wherein BMR people, with a predicted £100 million 2016 hair and beauty spend, shall notice better representation in mainstream channels. This leads to greater opportunities in employment. Brand loyalty, improved market segmentation and CSR fulfillment are just some of the elements available to participating businesses at the other end of the exchange.
Yes, indeed they should be. So many elements of our culture are used and adopted in the mainstream, from our hairstyles and fashion to music and dance. I believe our ingenuity, success, creativity and innovation need to be acknowledged mainstream also. It’s a known fact that we tend to be products of our environment, witnessing achievements mainstream provides aspiration for peers and following generations.
To some extent yes. I believe that these organisations have missed a trick when it comes to black beauty and fashion. For decades black and multiracial individuals have engaged these brands frequently only to feel a sense of exclusion and being overlooked. Perhaps their lack of offering comes from a lack of understanding of our hair and authentic beauty.
The inaugural Black Beauty and Fashion Awards is a Red carpet affair. it will be a stupendous night of beauty and style on Friday 3rd November 2017. The venue of choice is the beautiful Porchester Hall; I adore its classic art deco design. Amongst others, in attendance will be manufacturers, retailers, entrepreneurs and industry professionals. The evening will include a fashion show, 3-course elegant dining experience, live entertainment, award ceremony, charity auction for Lupus and Alopecia UK and much more.
There will be various voting categories, such as Best shampoo, Best hair treatment, Best Foundation etc and we have a number of special awards including Beauty entrepreneur of the year, Fashion entrepreneur of the year, Best new business venture, Best new beauty tool/appliance as well as honour an amazing individual with a Lifetime Achievement award for their Contribution to the Beauty and Fashion industry.
Voting is easy. Simply visit www.bbfawards.com/voting-online. All voters are automatically entered into the BBFA cash prize draw and the opportunity to win some amazing goodies. Prize winners will be selected randomly and announced via our social media platforms later in the year.
[BMR* – Cherry’s own acronym , Black Multi-Racial]
Make up artist Tina Roesler Kerwin founder of AbOvo skincare has spent years making up famous faces. She says she realised that beautiful make-up is only as good as the canvas.
The better the skin, the better the make-up.
I had the enormous good fortune of working with Tina on my last film (directed by Nash Edgerton with Charlize Theron and Joel Edgerton). Shooting in freezing Chicago and reliant on indoor heating, my skin quickly became dry and sensitive. Tina’s skincare was the perfect aid – I became a diehard fan of her, and her line.
Abovo’s Enriched Eye and Delicate Day creams feed the complexion with natural goodness. The idea is simple: a cocktail of natural and organic ingredients to protect, treat, nourish and renew. The key to the products is Emu Oil.
After stumbling on the unique benefits of Emu Oil, Tina discovered a powerhouse of skincare benefits: anti-inflammatory, anti-bacterial (great for spot-prone skin) and the tiny molecules cleverly carry other ingredients deeper into the skin (most oils sit on TOP of the skin, Emu oil penetrates deeper).
The formulations are clean and pure – no petrochemicals, no artificial colours or ingredients and no water added -which removes the need for a preservative, in particular parabens.
The considerations of this product don’t stop there; there’s a firm commitment to the environment which makes the packaging recyclable and all printed materials are produced via renewable power and using non-toxic inks.
And if that wasn’t enough, a portion of profits go to American Forests which is all about protecting and restoring our trees.
Pampering our skin isn’t just about relieving dryness. It’s also the contact we give our bodies – the massaging strokes, the warmth of our hands smoothing nourishment into the skin suit we carry our bodies around in.
I love that Ayo describe their products as a ‘polishing ritual to renew your spirits, revive your soul and polish your skin’.
The care we give our bodies when we moisturise might be the only time in a day when we lavish physical love onto ourselves – so it makes sense that we do it with an elixir that compliments our intention.
I started with The Body Polisher (a gift from Wilma May Basta from The Gathering Goddess, when I gave birth to my third baby). Now I’ve gifted myself the full ritual including The Body Cleanser and The Body Cream.
The brilliant Perfume Designer Azzi Glasser created Ayo’s signature scent – which smells like a tropical garden at dawn. It’s rich, earthy and tantalising.
The ingredients Cacoa and Rhodolia Rosea Root boost your endorphins, literally creating happy molecules.
And if your mood isn’t brightened enough – relax in the knowledge that Ayo’s products are free from parabens, sodium laureate sulphate, petrolatum, silicones, synthetic colours and fragrance, or animal by products.
Pure, loving, happy Ayo.
Post by Kay
With so many cleansers and their claims to choose from, it’s no wonder that most of us find one and just stick to it.
But due to those unpredictable hormones, age (yawn) and the weather, our skin has changing needs in order to stay balanced- and that means understanding how to adapt our skincare accordingly. For instance, a lighter moisturiser and foaming cleanser (less creamy) if your skin is becoming spotty or oily, a richer moisturiser and creamy cleanser is your skin is dry.
I am fortunate in the sense that being a make-up artist AND a ‘blogger’ means I do get sent a lot of stuff – that means I do try new things out that perhaps I otherwise wouldn’t. In this case I’ve discovered products that suit my skin’s changing needs. But even then I will often return to old favourites for good reason-they work for me.
Recently I got my paws on this cleanser by Aurelia Probiotic Skincare, a brand I’d never have heard of, probably because I just don’t have time to look at magazines or beauty blogs.
As soon as this creamy cleanser anointed my face with Eucalyptus I knew it was a keeper. I LOVE the way it’s vapours clear the nasal passage and act as a natural disinfectant.
Whatever I do happen to use (foaming cleanser in summer, humidity and if I get spotty) to cleanse my face, I always use a muslin cloth to wipe it all off with. This ensures that all product is removed PLUS with the added bonus of being a mild, daily exfolliant, keeping your skin smooth and therefore reflecting more light-and that really helps keep your skin looking healthy, vibrant and at it’s best.
Aurelia says: “It fuses probiotic and peptide technologies with BioOrganic plant and flower essences to hydrate and soothe dull and dehydrated skin promoting a luminous, dewy, radiant glow whilst helping to prevent skin ageing. Fragranced with an uplifting essential oil blend of Eucalyptus, Chamomile, Rosemary and Bergamot this creamy cleanser along with its soft antibacterial bamboo muslin cloth buffs away dead skin cells and make-up whilst helping to stimulate the skin’s natural renewal process. This in turn speeds skin cell turnover, resulting in a brighter complexion with fresher, younger skin cells ready for hydration on the surface”.
See this cleanser and more on Aurelia website
from a recent post-but if you missed it, read all about her here.
We’re both so pleased to have discovered her brand, Thandie has been raving about Skin Polishing Powder and as I type I’m using her Mask Supreme for my rather fatigued skin which Antonia calls a ‘7 in 1 product’, read all about the superb active botanical ingredients and what they do here.
As for her Cream Supreme Moisturiser, since discovering it, nothing comes close to it’s perfect hydration to oil ratio. It absorbs into the skin like a skin food (which it kind of is due to it’s lack of petrochemicals and natural ingredients) and I love how that makes it an ideal base for applying make-up.
You can buy Antonia’s products from Wholefoods in the UK