How much are you currently spending on your marketing campaign? Marketing budgets make up as much as 14% of total company budgets on average. You don’t want that money to go to waste.
If you’re not using unique marketing photography, you could struggle to appeal to customers. They might turn to a business that’s more transparent instead.
Meanwhile, your advertising campaigns could fall flat.
You don’t want your business to look like everyone else’s! Instead, consider these five benefits of using unique marketing photos.
After reading this guide, you can make a more informed decision for your next marketing strategy. Read on to discover the benefits of using unique photos for your business today!
1. Make a Strong First Impression
It takes over five impressions for people to start remembering your business. Meanwhile, over 60% of people are likely to buy from brands that deliver unique content. Another 94% remain loyal to brands that offer complete transparency.
Using unique marketing photography in your next marketing campaign can help you make a strong first impression. You can wow your target audience with stunning photos of your products.
You’ll have an easier time demonstrating the high-quality offerings you can provide, too. Consumers will see your products are valuable. They might start to realize you’re the best they can find.
Stock photos, on the other hand, won’t convey the quality you can offer. Instead, consumers will leave your store to look at another.
With unique advertising photos, you can start drawing more people to your store. You’ll have an easier time generating brand awareness, too. In time, that awareness can turn into brand recognition.
Consumers will start remembering the eye-catching, stunning products you can offer.
As consumers start comparing their options, they’ll remember the quality of your products above the rest. Your marketing product photos will eventually pay for themselves.
Making a strong first impression with your customers can make all the difference to your business. You can impact their decision-making process with your unique photography.
Otherwise, your competitors will get the chance to make a strong first impression instead.
2. Tell a Story
You can also use your unique marketing photos to tell a story.
With any marketing campaign, it’s important to “show” rather than “tell.” After all, a picture says a thousand words. You can use your photos to convey a story that will connect with your audience.
Forging an emotional connection with your customers will help them remember you. You can create an affinity that extends beyond your brand’s name alone. Meanwhile, consumers will have an easier time learning who you are and what you do.
Storytelling can help you remain top-of-mind with customers. They’ll have an easier time remembering your products. The next time they need your products, they’ll recall your photos.
You can use your product photos on your website, social media, and ads. Using your photos through your marketing campaigns will boost brand awareness.
Remember, it takes multiple impressions for consumers to remember your brand. Consistency is key if you want them to remember who you are.
You can also use unique photos to show products in action. Consumers will have an easier time recognizing the results your products offer. Then, they’ll start to see what your products can do for them.
With high-quality, unique photos, you can connect with your target audience through storytelling. Stock photos, on the other hand, don’t allow you to control the narrative.
3. Stand Out from the Crowd
If you want to gain a competitive edge this year, don’t let bland stock photos slow you down. Instead, use unique photos to demonstrate your unique value.
Demonstrating your unique value proposition can help you stand out from the competition.
Consumers will have an easier time recognizing what you can offer that no one else can. They’ll feel more inclined to choose your business above anyone else’s.
Without unique photos, however, you could risk falling in the background.
Consider working with a professional photographer to get images of your storefront, too. Consumers will have an easier time recognizing your storefront on sight. The next time they walk by, they’ll recall seeing your advertising photos.
You might have an easier time drawing foot traffic to your store as a result.
You can visit this Commercial Photography Page to discover how to stand out from your competitors.
4. Remain Top-of-Mind
Consumers see dozens of advertising photos every single day. It’s easy for low-quality ads to fall to the back of their minds. With crisp, eye-catching images, you can stand out.
Unique images will help you remain top-of-mind.
Low-quality stock images can make your brand look dull and boring. Consumers might struggle to remember who you are. If they’re not recalling your business, they’ll choose one of your competitors instead.
Before that can happen, use your product photos to have more of an impact.
5. Boost Leads, Conversions, and Sales
Your product photos can help get more people excited about your business. Your stunning images might even encourage them to start shopping.
You can even use your advertising photos as part of your search engine optimization (SEO) strategy. Optimize your photos with a keyword consumers use to find your business.
When they search for your product or services, your photo could appear in a Google search. Then, consumers can click on your photo to visit your website.
If you want to generate more leads and sales this year, content is king. Your unique photos can become valuable marketing assets. You can use them for social media, email marketing, your website, and more.
Then, your photos will help you draw more people to your business. You can generate more leads and sales online.
Your ROI will improve as a result.
A Thousand Words: 5 Reasons to Use Original Marketing Photography
Don’t let dull images impact your business. Instead, consider these benefits of using original marketing photography. With eye-catching imagery, you can finally stand out from the crowd.
Consider getting unique photos for your next marketing campaign today!
Searching for more useful tips? You’re in the right place.
Check out our latest guides today to get started.